How to Increase Sales by 35%?

This magical feature is very simple.

It’s called the “Frequently Bought Together” feature. 

Yes, pretty simple right?

But the magic it does to your sales is not simple, it’s huge.

It’s as huge as 35% increment in your sales. 😱

TL;DR

1. What does it do? 🤔

2. Why does it increase sales? 📈

3. What industries can use this feature? 🏭

4. Who provides this feature as a SaaS? 🔍

🤔 What Does The “Frequently Bought Together” Feature Do?

It’s all about recommending many other “Related Products” to the buyer. So that it compels the buyer to buy the other items together with the main product. 

Upselling and cross selling also come under this. 

📈 Why Does The “Frequently Bought Together” Feature Increase Sales?

1. It’s Easy and Convenient

Rather than looking for other places to buy the related product, the buyer can fulfill the entire need in one go, with no extra effort under one roof.

Remember; 💡

Netflix won in business while Blockbuster got busted due to ignoring the need, “Convenience”. 

Yes! It matters a lot to consumers. 

2. No Additional Delivery Cost

Yes, everything comes from one place. So the buyer gets more products for the same delivery cost. If the buyer has to buy the related products from a different shop, then additional delivery fees must be paid for the other shop too.

3. It’s “More”, not “One”

Instead of one product, the buyer can get a bundle of items. This builds happiness in the buyer's mind which brings urgency to buy it.

🏭 What Industries/ Businesses Can Use This Feature

“Frequently Bought Together” feature is all about “Recommendations”. 

This is commonly used in e-commerce.

If you have an e-commerce business, don’t ever forget to use this.

Amazon.com has increased its sales by 35% simply using the “Frequently Bought Together” feature or the recommendations. 

• Just like Amazon,

• eBay, 

• IKEA,

• Shopify,  

• Dyson,

• Apple,

• McDonalds,

• Microsoft and 

• fashion e-commerce like Zara 

are using this feature heavily. 

Here’s a full list of industries in which this feature can be used.

1. E-commerce (fashion, furniture, electronics etc.) 

2. Grocery and food retail

3. Home goods retail

4. Beauty and cosmetics 

5. Travel and hospitality

6. Insurance

7. Fast food businesses 

8. Video games

9. Software products

10. Restaurants 

11. Books and media

12. Creators (Course sellers, YouTubers etc). 

13. Sporting goods retail 

14. Service providers 

🔍 SaaS Products/ Businesses You Can Try To Use This Feature For Your Business

Well, the easiest way is to check your customers’ negative feedback/ reviews and complaints.

1. Glood.ai / glood product recommendations

2. ReConvert Post Purchase Upsell

3. Upsell & Cross Sell - Selleasy

4. AfterSell Post Purchase Upsell

🤔

• What are your thoughts on this feature?

• Can you use this for your business?

• What challenges do you have with implementing the “Frequently Bought Together” feature for your business?

Let me know by writing back to me.

I can help you optimize your LinkedIn profile;

• To stand out among the crowd (because attention is the key now)

• To land in your next dream job (because you are losing $12,000/yr now staying at the same place)

• To start your LinkedIn creator journey (still only 1% users are creators on LinkedIn. Don’t lose this huge potential to grow your personal brand).